Business
Pepsi, And Brutal Honesty V. Platitudes
Have you heard about PepsiCo’s missteps and sales dives after its bold rebranding of most of its primary brands — including Pepsi, Gatorade and Tropicana?
The company’s recently appointed head of PepsiCo’s America Beverages division, Massimo d’Amore, has taken flak for a very hands-on role in the creative and branding process. In the past 18 months, [...]
The Corporate Income Tax And True Costs
The Atlantic featured a series of short “how to fix the world” focused pieces in the July/August issue. Among the ideas, which included such things as rejecting the Department of Homeland Security, revoking the vice presidency and rewriting drinking laws, was a piece by Megan McArdle, the magazine’s business and economics editor.
In “End the Corporate [...]
Delivering ‘A Message to Garcia’
In reading “The Wizard of Ads” recently, a great book not just about the psychology of good advertising, but really about the art of communication and a lesson in individuality, creativity, trust and the human spirit, I came to read for the first time what I later found out is a classic in the world [...]
Chevy Volt: GM’s Chance For A Comeback?
Whatever your feelings on the $50 billion bailout of General Motors, or “Government Motors,” as some have taken to derisively calling it, the end of the day fact is that we’re left having to hope for a major comeback. Our tax dollars, after all, represent a nearly 70 percent share of the “new GM” that [...]
